People are used to perceiving the world visually by viewing everyday pictures and signs around. Even children read a book more willingly, if there are any drawings in. You will agree it is easier and more pleasant to use the app or search the site, where the interface is complete, created very attractively and professional, rather than that, make an excellent design of which programmers clearly did not want to. Without a doubt, in such cases the look of an app icon is important. It would seem as an unnecessary small detail. However, it really matters in the aspect of sales and marketing. Color combinations, size, shape really count, because such details give general impression on this or that product. That is why you cannot neglect them, if you want to grab the attention and adherence of the audience, not just to equalize your product with the others.
The icons were invented in 1970 at the Xerox Research Center PARC in Palo Alto to facilitate the interaction with the computer for beginners. By the way, what about the beginners, we often must explain to someone, how to operate a computer or a mobile phone saying ‘Press the cross symbol’, ‘Choose that picture of a
clock’ or ‘Find the letter A’ etc. As a result the icon should be memorable, simple to understand, easy to use, enlightening and conceptualized.
Plagiarism vs uniqueness
Usually closely imitating or rather laziness causes the situation, when the icon is selected from the ripe sources. But remember, establishing a brand identity requires something distinctive.
Creativity + tools = a valuable product
Any image displayed on a computer device screen is created in a graphic editor. Due to the fact that the sizes of the icons used today are mostly standardized (16×16, 24×24, 32×32, 48×48), and the case usually has to be with very small pictures, developers create extremely simple and understandable images, for example, in the form of stylized characters that are the first letters in the
program name. It was on this principle that icons were created for social networks Twitter Facebook etc. The same approach can be observed when considering the “buttons” of Google or Skype.
Don’t go overboard.
And now, last but not the least a simplicity and conciseness of the design are the two most essential features. In order to make
the majority notice your idea, you do not have to overcrowd the icon. It is advisable not to use many colors or patterns. Do you remember Malevich’s Black Square? That was a breakthrough in art, which outset a new style. It is much easier to exploit an uncomplicated idea using sophisticated minimalism and
aesthetic appeal, which will be perfect. As far as I am concerned, such characteristics are always in the trend.